Contractors show up blind. Clients cannot explain what they want. The meeting that should close the deal becomes an hour of guessing. Decked fixes the moment before that meeting happens.
Home renovation is one of the largest markets in the country. Every transaction starts the same way. A homeowner calls a contractor, the contractor shows up, and both sides spend the first meeting figuring out what the project even is.
No other high-ticket industry works this way. You do not walk into a car dealership and describe a car in words while the salesperson guesses. The intake layer for home renovation has never existed. Decked is building it.
Visualizations, chat interfaces, and AI suggestion engines can now be built and run at near-zero cost per use. Three years ago this product was not economically possible. Now it is.
Angi revenue is down roughly 30% from peak. Contractors are done paying for names shared with five competitors. They need something that closes jobs, not just generates calls.
No tool in the market touches the moment before the first meeting. Not project management software, not CRMs, not lead gen platforms. That gap is ours to build.
Skip logic, pause points, chatbot memory, reactive flags, go back at any point. Block 01 is the only required block. Everything else is skippable, but skipping affects the package.
Reference images on every material question, the I-don't-know path, inspiration photo uploads by client, scrollable suggestion previews inside the chat.
Generated from inputs. Three angles of the approved direction. Full package via email and SMS instantly on submission.
Three states per decision: chosen independently, suggested and accepted, suggested and modified. Plus structural and measurement flags contractors need to recheck on site.
All leads in one view. Completion rates, drop-off points. Contractors can customize questions, toggle client-facing settings, and set up their own account without handholding. Post-meeting update layer included.
Room photos run through our CV system to verify measurement inputs and flag structural details the homeowner may not have mentioned.
Public records, MLS data, and satellite imagery used to cross-reference client inputs. Where available. Discrepancies surface in the contractor package.
A directional floor plan built from everything we collect. Client measurement inputs, contractor-provided dimensions, CV photo verification results, MLS floor plans where available, and satellite footprint data. Always labeled rough. Exportable only, editable off-platform. The more data provided by both parties, the more accurate the output.
Multi-contractor accounts, agency dashboard, white label on every tier. One sale deploys across an entire contractor roster.
When a contractor marks a lead closed, Decked routes to the right next step. Estimating, subcontractor matching, and other construction workflow tools. Rough estimate built from contractor inputs confirmed with sourcing data.
Consultation bot, visualization, editing and more generations, sourcing with furniture, custom furniture partnerships, packages with Decked contractors. The full homeowner product, starting here.
Thinking on contractors, construction tech, and what we're building.
The intake layer for home renovation does not exist. Here is what that costs contractors every day.
Coming soonThe order of questions is not arbitrary. Here is the logic behind every decision in the Decked flow.
Coming soonSame leads. Same market. Different outcome. The math behind the Decked mechanic.
Coming soonEarly stage. Small team. If you want to own something real from day one and you think the moment before a contractor's first meeting is worth fixing at scale, we want to talk.
Builders only.