Blog

Thinking on contractors, construction, and what we're building.

The intake layer for physical projects has never existed. We're writing about why that is, what it costs the industry, and how we're fixing it.

Industry

Why Angi's decline is not the end of lead gen for contractors

Lead marketplaces are failing. That does not mean contractors stop getting leads. It means the next tool has to earn its keep by closing them, not just delivering them.

Coming soon
Agency

How marketing agencies can make contractor churn structurally impossible

Contractors leave agencies when results are vague. A 35% close rate lift is not vague. Here is how the agencies using Decked stopped losing clients to cheaper competitors.

Coming soon
Vision

From kitchen renovations to hospitals. The real ceiling of what we're building.

Decked starts in home renovation. The mechanic works for every physical project that starts with a client-contractor first meeting. Here is what that looks like at scale.

Coming soon
Product

The suggestion log: why we track confidence, not just choices

Knowing what a client chose is not enough. Knowing how sure they are about each decision changes every conversation you walk into. Here is why we built three states instead of one.

Coming soon
Industry

The contractor who closes 38% of leads instead of 25% does not work harder

They work differently. They show up to every first meeting having already done the discovery. Everything else stays the same. The math does the rest.

Coming soon
Construction Tech

Project management, CRMs, estimating tools. What they all missed.

Construction tech has grown significantly. Every tool in the stack touches the project after the client is signed. Not one of them touches the moment before the first meeting.

Coming soon

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