Every high-ticket renovation project starts with a contractor showing up blind and a homeowner who cannot explain what they want. That first meeting has always been broken. Decked fixes it before it happens.
A homeowner calls a contractor. The contractor shows up. Both sides spend the first meeting figuring out what the project even is. The homeowner cannot describe what they want. The contractor cannot quote without knowing the scope. Nothing gets decided.
This is a discovery problem that has never been solved at the intake layer. There is no structured way for a homeowner to communicate scope, budget, style, and timeline before anyone shows up. So contractors show up blind and close at a fraction of the rate they should.
Decked is the pre-consultation tool that runs before the first meeting. The homeowner answers 8 questions, approves a visualization, and sends a complete brief to the contractor before anyone picks up the phone.
This product has always been worth building. What changed is that it is now economically viable to run it at scale.
Visualizations, chat consultation flows, and AI suggestion engines can now be built and run at near-zero cost per use. The window to build this category is open.
Angi revenue is down roughly 30% from peak. Contractors are done paying for names shared with five competitors. They need something that closes jobs, not just fills their inbox with unqualified leads.
The construction tech sector is growing at 16.8% annually. Project management, estimating, and CRM tools all exist. Not one of them touches the moment before the first client meeting. That is the gap Decked owns.
Marketing agencies managing contractor rosters are an unlocked distribution channel. One agency sale deploys Decked across an entire contractor roster. The white label add-on means those contractors never churn.
Texting-style chat. Scope, budget, household context, measurements with standard dimension references, style with actual photos, and room photos. CV system verifies measurements. MLS and public records cross-check all inputs silently in the background.
Three AI-generated views of their space with their material choices applied. They approve the direction, make one change, and hit send. The contractor receives the full package instantly , including a rough cost estimate built from the homeowner's inputs and the contractor's own labor rates, markups, and past job data.
Scope, budget, household context, measurements, due diligence flags, room photos, visualization, suggestion log, rough estimate range, and a seriousness signal. Everything needed to walk into a closing conversation prepared.
Discovery is done before anyone shows up. The contractor does not compete on price because they already know what the client wants, have verified the space, and have shown they prepared. Close rate goes up 35%.
Setup fee plus monthly recurring per contractor is the core. But the business model includes more than subscriptions, partnership fees, referral revenue, credit-based add-ons, and custom enterprise solutions layer on top as the platform scales.
The renovation market is the beachhead. The mechanic, structured pre-consultation before any high-ticket physical project, applies to every industry where a contractor meets a client before work begins.
The long-term vision is for Decked to become the intelligence layer for the moment before every physical construction project starts. That ceiling is not renovation. It is every building that gets built or rebuilt anywhere.
Product and company milestones together. The raise starts at month 12.
7.5 to 9% equity at a $6 to 8M pre-money valuation. Capital goes toward engineering the product to production quality, acquiring the first contractor and agency accounts, and proving the model before the seed raise at month 12.
Contractors onboard themselves. Agency layer live. CV and due diligence layer running on every submission.
Real accounts, real leads, close rate lift documented. Direct channel proven.
Multiplier channel validated. One agency sale equals multiple contractor accounts.
Revenue, retention, and close rate data make the seed conversation a product-market fit story, not a vision story.
We are raising a pre-seed round and taking conversations with investors who understand the contractor market or the infrastructure layer opportunity. Request the full deck below.
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This page contains forward-looking statements and projections based on current assumptions and early-stage data. Market size figures are sourced from publicly available industry reports. Traction metrics reflect early account performance and may not be representative of future results. This is not an offer to sell securities. Any investment in Decked involves significant risk including the possible loss of your entire investment.